Articles, tutorials and tips about digital marketing, UTMs and analytics
Instagram is one of the main marketing platforms, but measuring real ROI can be challenging. Learn how Sourmize makes this process easier.
UTMs are the foundation of digital campaign tracking. In this complete guide, you'll learn everything you need to know to start using UTMs like a professional.
The choice between short and long links can significantly impact your campaign performance. Understand when to use each.
Creating effective UTMs goes beyond just adding parameters to a URL. Discover how to create a naming strategy that makes analysis and optimization easier.
