Free Events (GA4) Generator
Create an event snippet in minutes and measure clicks without GTM.
Configuration
Fill in the event fields
Event Code
Insert this code in the button or link you want to track
gtag('event', 'Clique', { event_category: 'Contatos via Site', event_label: 'Botão do Whatsapp' });Base Code
Insert this code inside the <head> tag of the page you want to track your event
// Fill in the GA ID aboveWhat is an event generator?
Events are small records that tell Google Analytics what the user did: clicked a button, downloaded a file, started a chat, and so on. The generator helps you create, in a few steps, the code to measure these interactions on your site, even without using Google Tag Manager.
Why use events?
Measuring clicks and actions is essential to understand campaign effectiveness and audience behavior. With well-configured events, you see which CTAs perform, which pages generate more engagement and where to optimize your funnel.
How is an event composed?
In GA4 you send an event name and can include parameters that enrich the analysis. Structure:
- Category (e.g.: "Site Buttons")
- Action (e.g.: "click")
- Label (optional, recommended)
- Value (optional)
Where do I see the results in GA?
After installing the snippet on your site, log in to Google Analytics and navigate to Engagement reports to view the collected events.
- Access your Google Analytics account
- Select the correct property
- Open Reports → Engagement
Why use Sourmize?
Automate UTMs, create shortlinks and monitor metrics in real time
- AI automatic UTMs and nomenclature standardization
- Shortlinks with your brand and complete reports
- Send the link directly to QR Code with one click