Link Shortener vs Long Links: Which to Choose?

The choice between using a link shortener or keeping the original link can significantly impact your campaign performance. In this article, we'll compare both options.

Advantages of Short Links

1. More Professional

Short links are cleaner and more professional. sourmize.co/campaign-x looks much better than a long URL full of parameters.

2. Easier to Share

Especially on social media and messages, short links are much more practical.

3. Dedicated Analytics

Shorteners like Sourmize offer detailed analytics you wouldn't have with long links.

4. Custom Domains

You can use your own domain, increasing trust and branding.

When to Use Long Links

1. Transparency

Some situations require total transparency about the link destination.

2. SEO

Long links with keywords can help with SEO in some cases.

The Best Solution: Sourmize

Sourmize combines the best of both worlds:

• Short, professional links
• Complete analytics
• Custom domains
• Automatic UTMs with AI

Conclusion

For most marketing campaigns, short links are the best choice. With Sourmize, you get all the advantages without losing functionality. Try it free!