How to Measure Instagram ROI using Sourmize

Instagram is one of the most important platforms for digital marketing, but measuring real return on investment (ROI) can be challenging. In this article, you'll learn how to use Sourmize to track and measure ROI from your Instagram campaigns.

Why Measuring ROI is Important

Measuring ROI allows you to:

• Know which posts generate the most conversions
• Optimize your ad investment
• Identify the best times to post
• Make decisions based on real data

How Sourmize Helps

Sourmize allows you to create trackable links with automatic UTMs for each Instagram post. This way, you can see exactly how many clicks each post generated and how many conversions resulted.

Step by Step

1. Create a Trackable Link

In Sourmize, describe your campaign:

• "Instagram post about new product"
• Watson automatically generates UTMs

2. Use the Link on Instagram

Add the link in your bio or in stories with the "Swipe Up" button

3. Analyze Results

In the Sourmize dashboard, you'll see:

• Total clicks
• Peak engagement times
• Devices used
• Visitor locations

Practical Example

Imagine you posted about a new product and received 150 clicks. Of these, 30 converted into sales. With Sourmize, you know exactly which post generated these conversions.

Conclusion

Measuring ROI on Instagram doesn't have to be complicated. With Sourmize, you have all the tools you need to track and optimize your campaigns. Start free today!